The consultants at GLOBALNORM have acquired their knowledge and expertise on standards, regulations and market access requirements over many years and in projects across a wide range of industries.
Proven competence and a practical approach make our experts highly sought after as speakers on Product Compliance and Standards Management at conferences, conventions and seminars.
The heart of our company is our team. Each individual has a specialty – whether in direct consulting with our customers or behind the scenes. Get to know a part of our team here!
Would you also like to become part of our team? If so, please visit our career site to find out more!
Janine Döring enriches the GLOBALNORM team since May 2022. After her training as a publishing house clerk, she worked for various companies as an office manager and in finance and accounting. The structured work with clear figures and data is the perfect balance to her creative work as an independent fashion and textile designer. For this second mainstay, she designs unique fabric patterns.
As Customer Support Accountant she takes care of the preparatory accounting at GLOBALNORM. She generates quotations and invoices, takes care of account clarification and dunning, books incoming invoices and masters each month-end closing.
"Breaking old patterns is not only my approach when it comes to designing fabrics. Always being open to new things and adaptable - that's the key to so much, big and small. So is humor!"
Dipl.-Ing. (FH) Anette Dunkel-Reinboth is part of GLOBALNORM since 2016. After studying physical technology she worked at the University of Dortmund in the field of experimental physics before changing to the business side and gaining valuable practical experiences for many years.
As Standards & Product Compliance Consultant she is GLOBALNORMs ambassador in the Rhine-Main-Region. She sees to customer queries, consults and guides the customers of our standards management system and researches into market access requirements from all over the world to specific client’s issues as well as for our Product Compliance Portal ROGER WILLCO as part of our COMPLIANCE team.
“The Chinese proverb a mountain on which brother’s work brings gold boils it down to an essence: cooperation is the key to success! Especially in such stormy weathers as today it is the more important to keep your knowhow up-to-date – which you can hardly accomplish alone. Even though I am not on-site so often I know that I can rely on my colleagues and their knowhow in Berlin.”
Anne Barsuhn has been a Junior Cybersecurity Consultant since October 2024, advising on CRA and all relevant cybersecurity issues as well as on the preparation of risk analyses or assessments.
She holds a Bachelor's degree in Media Systems from the Bauhaus University in Weimar. She then worked for KPMG and secunet AG. She then went back to university for a Master's degree in Computer Science at the FU Berlin (defense pending). During this time, she worked for Fraunhofer FOKUS and Fraunhofer AISEC in quantum cryptography research.
She particularly enjoys researching complex issues in the field of cybersecurity and other IT-related topics.
Cybersecurity, i.e. cryptography and IT security, has always been Anne Barsuhn's favorite field of computer science. She still finds it an exciting puzzle. Whether it's understanding an algorithm, finding access to a system or protecting it from the outside - there's always something to do and you're never quite finished.
“Just reach up.” Could most likely be her motto.
Connect with Anne Barsuhn on LinkedIn!
Carl Severin joined our compliance team as Product Specialist for ROGER WILLCO on November 1, 2025. After completing his bachelor's degree in business administration at HTW Berlin, he first deepened his knowledge in the field of global supply chain and operations management at HWR Berlin. He successfully completed the English-language master's program in 2021.
In his role, Carl Severin forms the important interface between our existing users, interested companies, and the development team. His goal: to ensure that ROGER WILLCO not only meets individual customer requirements, but also remains successful, user-friendly, and technically up-to-date in the long term. He takes on tasks in sales, particularly in acquiring new users, as well as a wide range of activities in project planning and support in the context of further developments and adaptations of our software.
Carl Severin particularly enjoys the modern, bright, and quiet offices, the open and helpful team, and the exciting projects and clients. In his field of work, he also appreciates the close collaboration with colleagues from different areas of the company, the mix of strategic and operational tasks, and the insight into the diverse challenges and experiences of our clients.
He describes his working style as solution-oriented and curious, or, as he himself says:
“A plunge into cold water is better than a cup of cold coffee.”
Connect with Carl Severin on LinkedIn.
Inken Green is a fully qualified Lawyer and an experienced specialist in all aspects of product safety legislation. She already focused on public and European law during her law studies in Hamburg. She quickly became enthusiastic about the topic of product conformity requirements and international market access requirements. Since 2007, she has been a competent support for Globalnorm GmbH in numerous projects and has already been appreciated by many seminar participants as an expert speaker. Furthermore, she is a certified Product Compliance Officer according to ISO/IEC 17024. Based in Lüneburg, Inken Green is responsible for consulting on all aspects of product, environmental and material compliance.
Inken is also an active member of the following organization:
Expertenforum Global Environmental Compliance
www.ipa.fraunhofer.de
Benjamin Kerger (B. Eng.) joined our COMPLIANCE team in 2022. As a Bachelor of Engineering in communications engineering with a specialization in signal processing and high-frequency engineering and further points of contact with related courses of study such as telematics, audio technology/acoustics and media technology, he has turned his enthusiasm for technology into a career. After graduation, he worked for many years at a testing and certification service provider for electrical and electronic equipment. Although his base is in the field of radio and EMC requirements, he most recently worked as a laboratory manager for product safety and environmental simulation and was also able to expand his expertise in the areas of functional safety and cyber security.
As a certified Product Compliance Officer according to ISO/IEC 17024, he advises various companies at GLOBALNORM as a Product Compliance Consultant on specific market approval issues and passes on his knowledge at lectures and in training courses. In addition, his knowledge flows into our product compliance portal.
"Each consulting assignment combines my preference fields of technology, geography and economics. This is where I can take a complex mass of information, turn it into the complicated, and then present it in a simplified way. Although I am constantly expanding my horizons, I am aware that there will never come a time when I understand everything, let alone know everything."
Linda Kritzler (B. A.) has been part of the GLOBALNORM Compliance Team since January 2023. In her studies of East Asian economics and politics, she pursued the topics of sustainability and environmental protection. She found the right outlet for her research drive by establishing the materials compliance department at a manufacturing company in the electronics industry since 2017. The challenges of implementing RoHS, REACH and other substance regulatory topics have been her daily task ever since. At ZVEI, she took on the role of REACH Core Group Manager during this time and prepared the developments of the regulation for the Substance Policy Working Group.
As a Material & Environmental Compliance Consultant at GLOBALNORM, she provides practical advice on international substance regulatory requirements. She also shares her expertise in workshops, lectures and the Product Compliance Portal.
"What we do today determines what the world will look like tomorrow. This statement - and one of my guiding principles - comes from Marie von Ebner-Eschenbach and is more true today than ever."
Timo Lachner has been part of our team at GLOBALNORM STANDARDS since 2022. As a trained retail salesman, he previously managed a REWE store in Berlin.
As a GLOBALnorm Product Specialist, he is now committed to supporting customers. He is always ready to clarify questions, optimize our software, develop it further or simply correct errors. He attaches great importance to personal support for our customers to ensure that every requirement is met in full.
A central aspect of his portfolio is contract and license management. Timo Lachner not only provides support with the management of existing licenses, but also helps with the expansion of the software solution in order to cover individual needs in the best possible way. He is particularly proud of his expertise during the implementation and rollout support of our standards management software for new customers. He is on hand throughout the entire process and ensures that everything runs smoothly.
“Growth starts outside the comfort zone - That is my motto. No two companies are the same and there are many ways to make standards management more secure and efficient. I really enjoy developing our SaaS solution and dealing with new topics and overcoming new challenges every day.”
Manfred Böhm is a Product Compliance Consultant at GLOBALNORM and has over ten years of experience in the field of product compliance. His focus is on the EU Battery Regulation, Extended Producer Responsibility (EPR) and the Machinery and Low Voltage Directives. He sees batteries and digital product passports in particular as exciting topics for the future that require not only regulatory but also innovative solutions.
With his comprehensive expertise, he supports companies in implementing regulatory requirements safely throughout the entire product life cycle. Developing practical solutions for complex compliance problems is particularly important to him. As an engineer at heart, he is passionate about solving technical and regulatory challenges for his clients and finding long-term, sustainable solutions to ensure the success of their products.
His professional background is based on six years of experience as a consultant in the Environment et Prevention (EP) department at Michelin, followed by eight years as Product Compliance Manager at Würth. Among other things, he was responsible for ensuring product compliance for a wide range of products and played a key role in the strategic development of the division.
Manfred Böhm is looking forward to further expanding his expertise in extended producer responsibility (WEEE, batteries, packaging) and ecodesign and to supporting companies in the implementation of product compliance solutions. He is always on the lookout for new, exciting projects that he can tackle together with his clients.
Connect with Manfred Böhm on LinkedIn!
Maya Loerzer joined our team at the end of 2019. After training in hotel management at the Waldorf Astoria in Berlin, she continued her development at the Ritz-Carlton in Wolfsburg, becoming an HR specialist. She is also a qualified trainer and spends her evenings learning for her BA in business psychology.
Her work as a project & HR manager at GLOBALNORM showcases her talent for organization and flair for service. As an HR expert she takes care of all our team’s needs, and at GLOBALNORM ACADEMY she plans and organizes our events.
“When I’m asked what kind of company I work for, I always have to think back to my childhood. Whenever our parents tried to explain to me what standardization, product compliance etc. are, you could almost see the question mark on my face. In the meantime I can summarize our work myself in an understandable way. And it fills me with pride to work for a family business that understands the value of good service, knowledge sharing and every individual employee.
Dipl.-Ing. (FH) Michael Loerzer is the founder and CEO of GLOBALNORM. After studying communications engineering with a focus on high-frequency, transmission, and control technology, he held various positions of responsibility, including managing director of an accredited testing laboratory.
With the founding of Globalnorm GmbH in 2006, he laid the foundation for a successful company that is now considered a reliable partner in the field of product compliance and standards management. Since then, he has primarily worked as a regulatory affairs specialist and has also made a name for himself as a renowned author of practical technical literature and speaker.
His focus in the area of product compliance is on regulatory market access requirements, product safety, machine protection, radio spectrum, and EMC. In addition, he advises companies on the implementation of product compliance management systems in accordance with industry standards such as ISO 37301.
Michael Loerzer is also a sought-after speaker and certified Product Compliance Officer (ISO/IEC 17024). He is a member of the Product Safety Engineering Society of the IEEE (USA) and is involved in the DIN Standards Practice Committee (ANP) in the areas of artificial intelligence, product conformity, and standards management.
A complete list of Michael Loerzer's core competencies can be found → here
Connect with Michael Loerzer on LinkedIn!
After completing her training as a legal assistant, Natascha La Vecchia worked for various law firms and also completed additional training in singing, dance, acting, and dance instruction. She worked freelance for many years as an artist and in various fields for many companies. Most recently, she worked as a project assistant in project management at a large company.
She joined the team on October 20, 2025, and supports the management and the units as an office and team assistant. Her tasks are varied and wide-ranging. As the interface between all teams, she helps to keep internal collaboration running smoothly and provides support wherever help is needed.
She particularly enjoys the varied work and contact with the teams and her colleagues. Organizing and coordinating are among her strengths—she enjoys helping to ensure that processes run smoothly.
Uwe Logar is part of the team GLOBALNORM STANDARDS since 2018. As state-certified carriage and vehicle construction technician he worked as Project Planning Engineering Specialist, Global Sourcing Consultant and Head of the Standardization Department of a big construction equipment manufacturer for many years. In doing so, he has taken a wide variety of perspectives on product development and standardization into account.
He is now working as Standards Consultant and GLOBALNORM profits greatly from his wealth of experience. The customers of our standards management system GLOBALnorm benefit of his proactive thinking and support by asking his expertise on consulting, researching and procuring of standards.
“Like Henry Ford said: If you always do what you’ve always done, you’ll always get what you’ve always got. A change of perspectives is so important to broaden one’s horizon and be open for new things. To slip into the shoes of our customers and find the best possible solution for their needs is a joy for me every day."
Ina May has been an integral part of our GLOBALNORM team since May 2012. She started her professional life with apprenticeships as a typesetter and advertising clerk before she found her way to GLOBALNORM as a specialist for media and information services, specializing in information and documentation.
As Editor for Market Access Information, Ina May is our eager knowledge collector in the background. She keeps the database of international market approval requirements of our product compliance portal ROGER WILLCO up to date, researches legislation for colleagues in consulting, monitors standards and scours the Official Journal of the European Union for the latest harmonized standards.
"My guiding principle: Seek and you shall find. Sometimes I have to dig pretty deep to find the information my colleagues need for their work. My work is varied because I travel practically all over the world."
Heike Niesolowski found her way to the GLOBALNORM team in August 2023. As a trained advertising manager, she has built up a lot of know-how in large advertising agencies before joining us on the corporate side.
As Marketing Manager, Heike Niesolowski takes care of the maintenance and expansion of our brand and our customer relationships with heart and soul and lots of ideas. Precise communication in our complex subject area, analyzing data as a sound basis for decision-making, and driving forward work with new technologies and digital trends will be her daily tasks, to which she will devote herself with pleasure.
Dipl.-Ing. (FH) Torsten Sahm joined the GLOBALNORM team in April 2020. Following an apprenticeship in information electronics and a degree in communications engineering, Torsten worked first in electronics development at various small companies that would now be called start-ups. He then provided consulting services for small and mid-sized companies on the introduction of the first European EMC Directive. After that came many years working for a large automotive supplier in the area of multimedia equipment. There he was responsible for setting up an accredited EMC test laboratory, for the technical service of the German Federal Motor Transport Authority (KBA), and for establishing and executing international radio approval for 190 countries.
As Senior Product Compliance Consultant and certified Product Compliance Officer according to ISO/IEC 17024 at GLOBALNORM he supports international customers with a whole range of products, helping them overcome challenges relating to EMC, radio, automotive and other statutory and technical requirements. He enjoys sharing his wide-ranging expertise in workshops and training sessions.
“I grew up in Dortmund and have always enjoyed being part of a multicultural community. For me, the fun part of my work at GLOBALNORM is above all interacting with my colleagues and all the different personalities on the customer side. What I also find very fulfilling is the great variety of tasks and details that we need to know.”
Wolfram Ziegerer is our Customer Support Consultant at the STANDARDS Business Unit of Globalnorm GmbH in Berlin. Wolfram is a qualified Wholesale and Import-Export Agent and has been with GLOBALNORM since 2007.
Providing full-text services to clients using the GLOBALnorm Standards Management system forms the primary focus of his role in our organization. Other peformance objectives include consulting on ordering standards and the procurement of standards as well as their efficient integration into the GLOBALnorm Standards Management system.
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