We use cross-device tracking technologies so that you can be shown targeted advertising on other websites based on your visit to our websites and so that we can see how effective our advertising measures have been.
Data processing is based on your consent (Section 25 (1) TTDSG, Art. 6 (1) lit. a GDPR), provided you have given your consent via our cookie banner. The transfer to a third country is based on Article 49(1)(a) GDPR. Your consent is voluntary and can be revoked at any time.
How does tracking work?
When you visit our websites, it is possible that the third-party providers mentioned below retrieve recognition features for your browser or terminal device (e.g. a so-called browser fingerprint), evaluate your IP address, store or read recognition features on your terminal device (e.g. cookies) or gain access to individual tracking pixels.
The individual characteristics can be used by the third-party providers to recognize your end device on other websites. We can order the placement of advertising from the relevant third-party providers, which is based on the pages visited on our site.
What does cross-device tracking mean?
If you log in to the third-party provider with your own user data, the respective recognition features of different browsers and end devices can be linked with each other. If, for example, the third-party provider has created a separate feature for the laptop, desktop PC or smartphone or tablet you use, these individual features can be assigned to each other as soon as you use a service of the third-party provider with your login data. In this way, the third-party provider can also target our advertising campaigns across different end devices.
Which third-party providers do we use in this context?
In the following, we name the third-party providers with whom we cooperate for advertising purposes. If the data is processed outside the EU or EEA in this context, please note that there is a risk that authorities may access the data for security and monitoring purposes without you being informed or being able to appeal. Where we use providers in unsafe third countries and you consent, the transfer to a third country will be based on Article 49(1)(a) of the GDPR.
- Google Ads
No adequate level of data protection. The transfer is made on the basis of Article 49(1)(a) GDPR. - Microsoft Ads
No adequate level of data protection. The transfer is made on the basis of Article 49(1)(a) GDPR. - LinkedIn Ads
No adequate level of data protection. The transfer is made on the basis of Article 49(1)(a) GDPR.
If you wish to withdraw your consent, click on "Cookie settings" at the bottom of the footer and make the appropriate setting.